Research Triangle Software LetterMark® Newsletter, April 2013
Current release version of LetterMark
For customers that use the LetterMark download software directly from LetterMark.net, the current production version of LetterMark is 5.8. If you are having compatibility problems with newer versions of Windows or Outlook you should download this version.
Seasonal templates new feature in LetterMark
Our new feature gives you the option to have a “Seasonal Template”, with this feature you can have a template that will be managed by us. Here’s a sample of what it could look like?
The header will be managed centrally by us and selected from our library of Seasonal Templates, for preview of what we have today go to: www.rtsz.com/seasonal .
Please contact us to get this feature activated for your company. We are also open to suggestions for headers.
We can also provide this feature to you as a company specific feature and let you decide what Seasonal Template you would like to have and manage yourself. Please contact us for a quote.
Drowning in email?
You’re not alone. We spent more time in our inboxes last year than ever before. But what were we actually doing during all those hours? And how can we use that time more effectively? Here are some data points from a study by Boomerang on 5 million emails.
Average time per task
Tip: Recognize how long each action takes and to optimize where it counts. Most time on email is spent on making decisions, doing work and crafting responses.
Knowing these statistics how do we make sure your email is noticed?
Write effective subject lines. The content of a subject line is the key variable for a recipient to proceed with opening an email, deleting it immediately, ignoring it, or reporting it as spam. The subject line content is also a major component in the algorithm of many ISP and recipient-level spam filters. A poorly written subject line may lead to the customer skipping your message, or even causing it to never reach the recipient’s inbox. Here are 5 tips on writing an effective subject line:
Why LetterMark Web-enhanced email?
Your emails are the equivalent of your printed business card small, simple, but no-less essential to your corporate brand and your employee’s professional persona. With LetterMark Web-enhanced email your email will become interactive and do a lot more for your corporation than the business card ever did!
* The analytics company Monetate analyzed 100,000,000 visits to a range of e-commerce sites. Conversion rates differed dramatically, depending on where users came from.
Once the email is opened
We know that with LetterMark’s branded email we increase the web site traffic 25 to 30%. The cost per click is roughly half the cost of more traditional communications channels because the communication is coming from a known source and is not viewed nor competes with traditional advertising.
With LetterMark web-enhanced email you corporate email will:
Please contact us for more information at firstname.lastname@example.org
Outlook 2007 and 2010
If you are planning upgrading to 2007 or 2010 please let us know before you upgrade. Your LetterMark templates will need to be modified to comply with Outlook 2007 or 2010.
Remember there is a Free 30 day trial for LetterMark Web-enhanced email.
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