Research Triangle Software LetterMark®
Newsletter, February 2013
Current release version of
For customers that use the LetterMark download software directly
from LetterMark.net, the current production version of
LetterMark is 5.6. If you are having compatibility problems with
newer versions of Windows or Outlook you should download this
Social network links
We are now on
Check us out on Facebook and enter to win prizes by leaving a
Comments and feedback are always welcome.
Let us know if you need to add any of the social network links to
Put a face on your v-card and template
We have a new exciting feature in our latest production release of
LetterMark. You can add a picture to you employeeís
The picture can also be used in your templates:
Dynamic Template support for your marketing
LetterMark allows for links on the Templates that can be changed
(both the text and the actual link) via the company Admin website.
So if you have a change in your promotion you can change the
text and link on the template whenever you want. Some of
our clients also use it to change their "news" so that the link and
text is directed to their most recent public announcement.
With our new feature our templates can be designed- with embedded
images such that the end user doesnít get
the RED X.
Linked templates are LetterMark standard:
- It saves space on both the sender and receiver side of the
email since images can be very large.
- Dynamic Republishing which means that your LetterMark emails
always reflect the latest branding, website links and contact
information. When a change is needed, such as a new logo or
website, simply update the template on the LetterMark server. Then,
anytime one of your emails, old or new, is opened, the
recipient will see your new look!
- Some firewall settings will stop emails with embedded images if
they are too large. With LetterMark pulling the template images has
less of a chance of being stopped then very large images.
Embedded Graphics template:
- The reason that many recipients will see red Xís when they
open their email is due to their security settings. This is easily
rectified by having the recipient add the sender to their Safe
Sender List. Unfortunately many emails are sent to first time
recipients, or recipients are unaware how to do this.
- LetterMark supports Embedded Graphics Templates so the
recipient will see your branded template.
- Certain ìlinkedî features will be suppressed when you
use embedded images.
You can even have a combination of Linked and Embedded templates in
one email, Linked for internal recipients and Embedded for external
Please let us know if you want to have this option for a template,
See your LetterMark
LetterMark has a higher Click-thru rate than email marketing,
Google Adwords and Facebook.
We know that with LetterMarkís branded email we increase the
web site traffic 25 to 30%. The cost per click is roughly half the
cost of more traditional communications channels because the
communication is coming from a known source and is not viewed nor
competes with traditional advertising.
With LetterMarkís on-line reporting you get activity
reports on your templates. This will help you determine what
template works for any specific campaign or offer you might have
run. The report is a useful tool, reports can be sorted by
Letterhead click-troughs in totals or by template. It will
also give you number of v-card downloads totals and by user.
In addition the reports can be exported as a spreadsheet for
Why LetterMark Web-enhanced
Your emails are the equivalent of your printed business card small,
simple, but no-less essential to your corporate brand and your
employeeís professional persona. With LetterMark Web-enhanced
email your email will become interactive and do a lot more for
your corporation than the business card ever did!
With LetterMark web-enhanced email your
corporate email will:
- Display your brand identity in a clear, reliable, fashion
- Will be consistent across all of the employees of your
- Centrally controlled and deployed
- Easy to use with preview and ability to choose template
- Contains active links to your website, staff bio's when
available, maps to your offices, a link to a downloadable vCard,
for easy save into the recipients address book
- Includes confidentiality statements as needed
- Allow for encryption of attachments
- Includes active links to social media services you maintain a
- Provides for a degree of individ ual user flexibility, allowing
for the inclusion or exclusion of various data elements as per
corporate policyis easy to deploy initially, and is easy to keep
current as employees change roles and new-hires are brought on
- Flexibility in deployment three different ways:
- LetterMark® Standard Add in for Outlook
- LetterMark® Web Plusô
- LetterMark® Signature templates
- Performs as reliably as is possible across all email programs
Please contact us for more information at firstname.lastname@example.org
Outlook 2007 and 2010
If you are planning upgrading to 2007 or 2010 please let us know
before you upgrade. Your LetterMark templates will need to be
modified to comply with Outlook 2007 or 2010.
LetterMark® for iPad/iPhone
Ability to send email from iPhone and iPad using LetterMark
templates contact us with your needs, email@example.com
Outlook Outbox Monitor
We want to take the opportunity to announce a new utility for
Outlook. Our new Outlook Outbox Monitor (OOM) will make sure that
no emails get trapped in your outbox and never sent. OOM will
monitor the outbox and if there are more emails than the limit
you have set for a period of time, OOM will alert you to take
action. A very practical utility that will make sure you don't have
email get trapped in the Outbox. Available at
Remember there is a Free 30 day
trial for LetterMark Web-enhanced email.