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Chicago-based Law Firm Novack and Macey LLP Implements LetterMark Web-enhanced Email Cary, NC (September 4, 2008)
- Research Triangle Software, one of the leading providers of branded email solutions in the country, announced its LetterMark secure branded email product has been implemented by the Chicago-based law firm of Novack and Macey LLP. The systems environment at Novack and Macey uses different versions of Microsoft Outlook®, such as 2003 and 2007, and multiple Windows operating systems, such as XP Professional and Vista. LetterMark was the only solution meeting these requirements. "LetterMark Email has become a key component of our firm's marketing strategy," said Caroline Berger, Marketing Coordinator at Novack and Macey. "We are now communicating our firm's messages more effectively by adding Web site interactivity and information convenience to the recipients of the thousands of emails our attorneys send every day." Novack and Macey rely on their Web-site to communicate their expertise to prospective clients. Noted by the Chicago Tribune as "a high powered litigation boutique," they represent many industries and individual entrepreneurs. "We are pleased to have Novack and Macey join the growing number of companies using LetterMark," said Jeff LeRose, CEO and President of Research Triangle Software. "The ability of our email branding product to work with multiple email clients is a key feature we have worked hard to develop." LetterMark Web-enhanced Email converts traditional one-to-one plain text email into a powerful marketing, sales and business development tool. It drives Web traffic, strengthens brand awareness and increases the retention of customer contact information by leveraging emails employees send everyday. The powerful features of LetterMark Email, including dynamic republishing, downloadable contact information, deep linking into customer’s websites, tracking, reporting and an easy-to-use Web-based administration system mean more visibility and sales for customers. Many companies run multiple versions of the software they use to handle email. LetterMark email is the only available product to allow secure and branded email with full functionality across all versions of Microsoft Outlook®. Millions of email messages are sent every month by thousands of users using the LetterMark product from the various versions of Outlook on multiple Windows platforms. About RTS About Novack and Macey LLP ###########
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