Economic Development Agencies Turn to FullSeven's LetterMark™ Web-Enhanced Email™ to Increase Awareness
The Greater Richmond Chamber of Commerce and the Virginia Economic Development Partnership See Immediate Benefits

CARY, N.C. (April 27, 2004) - FullSeven (www.lettermark.com), the market leader in providing one-to-one Web-enhanced Email™ for small to large enterprises, today announced that the Greater Richmond Chamber of Commerce (GRCC) and the Virginia Economic Development Partnership (VEDP) have adopted LetterMark Web-Enhanced Email to increase brand awareness and further their missions of attracting new businesses to the Richmond Region and the State of Virginia. Other economic development agencies that use LetterMark email include Wake County Economic Development, Rapid City Convention and Visitors Bureau and the Northwest Area Foundation.

LetterMark email drives Web visits, increases brand awareness and builds relationships for customers by leveraging the thousands of emails employees send each year. Economic development agencies are using LetterMark email to convert traditional one-to-one plain text email into a powerful marketing and branding tool. The GRCC and the VEDP were introduced to LetterMark email by UPTONGROUP, a Richmond-based brand strategy consulting firm and strategic partner of FullSeven.

"We are looking to LetterMark email to become one of the Chamber's most effective business development tools, helping us extend our messaging and drive awareness for all our programs and events throughout the year," said Stephanie Kirksey, executive vice president of programs and services for the Greater Richmond Chamber of Commerce. "LetterMark email is easy to use and update, enabling our team to keep the most current information in front of our prospects and members with every email we send."

"We are excited to have these two organizations join the growing number of economic development agencies that are using LetterMark email as a key piece of their communications strategy," said Ken Arneson, president of FullSeven. "LetterMark email is a proven marketing and business development tool as it builds relationships and awareness by communicating up to date information every time it is used."

About FullSeven
FullSeven is the world leader in providing one-to-one Web-enhanced Email communications for businesses. FullSeven is a business unit of Research Triangle Software, Inc., recognized as one of the fastest growing software companies in the region. Customers include: United States Army, SAS Canada, ADP, Clarkston Consulting, Springboard Managed Hosting, Hughes Pittman & Gupton, Poyner & Spruill, Global Knowledge, Paragon Commercial Bank, Austin Federal Credit Union, Parker Poe, and Martindale-Hubbell. FullSeven Technologies is headquartered in Cary, N.C. For more information or a free demo, please visit www.lettermark.com or call 919-657-0850.

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